WRITE A BLOG THAT CREATES LEADS
Get clear on what to write about + start pumping out focused content that resonates with your customers.
(1) Blogs can be a powerful way to build awareness and generate leads, but only when they’re consistent and on-target. We recommend marketers decide on a theme + pillars to help focus their blog and avoid “random acts of marketing.”
(2) Consider your buyer’s journey when creating your blogging strategy. While you don’t need to cover every stage of the journey evenly, being intentional about “what you talk about when” will help make sure your blog resonates with as many potential customers as possible.
(3) Consider including four types of content in your blog. “For Dummies” covers the basics of a topic. “Stats and Quotes” builds authority and trust. “Google Candy” ensures your blog is SEO-ready. And “Storytelling” adds a human touch that gets beyond feature, benefits, and technical specs.
Watch Maria Waida, founder of SaaSy Copywriting, share her Unicorn Blog Method with the ParkerGale Marketing Community.
Writing a blog that generates leads starts with deciding on a theme. From there, you can break your theme down into pillars, which makes it easier to decide on individual blog topics.
Maria’s guide covers:
The types of content that go into a great blog
How often to post (and how to avoid falling behind)
How to tailor content for different parts of your funnel