Welcome, Marketers! Below you’ll find a collection of our favorite resources on how to create meaningful conversations with your customers.
When you’re doing the right things, growth starts to take care of itself.
Focus. Quantity. Quality. Three factors that you can control - and that can help you improve your chances of meeting (and surpassing) your growth targets. We’ve organized our Sales + Marketing material around these three factors to help you zero in on what’s working and what’s missing inside your growth plans. We’re here to help - feel free to email us with any questions.
FOCUS.
Don’t be everything to everyone. “Nail a Niche” by focusing in on one type of customer.
Build Your Ideal Customer Profile
“Nail a Niche” by analyzing your current customers and choosing the best - the ones that buy quickly, happily, and lucratively
Document Your Buyer Personas
Take stock of who is on your customer’s “buying team”, what they care about, and how you can win with each of them
Win / Loss Program
Capture rich market insights from customers and prospects who recently evaluated you to help you better improve messaging, sales process and product roadmap
Nail Your Competitive Positioning
What problem does your product solve? How do people fix it today? Why are you better? Answer the simple questions that help customers “get what you do.”
Net Promoter Score (NPS)
Gather valuable feedback from your customers in a simple metric to help you prioritize, focus, and increase customer loyalty
QUANTITY.
Build demand from multiple sources.
Analyze Your Funnel
Like Sales, Marketing is a math problem - here’s how you can break down your ARR goals into measurable targets so you can know if you’re on track or off track
How to Build Your Marketing Org
Who does what? Understand the options for how to structure your team - and the factors that should influence your choices
How to Sanity-Check Your Pipeline
How are you feeling about the quarter? We share a few tips on how to dive deep into your pipeline and “get real” using the concept of to-go pipeline coverage.
How to Build a Customer Reference Program
Listen to the SurePoint team’s earned secrets on leveraging the customers that love you
QUALITY.
Make every customer conversation count + create consistency within your team.
How to Document Your Sales Process
Opportunity to Close - how does your sales process work? We can help you document the journey + improve your team’s consistency
Building Landing Pages That Convert
Steal with pride from some of the SaaS world’s best examples of well-designed landing pages
Building, Using, and Evolving A Sales Playbook
What to say + how to say it - here’s how to build a repository and reference guide for your team
How to Make the Most of Your Blog
Get clear on your blog content strategy and start pumping out meaningful content that converts
A Few Thoughts On Good Messaging
The unique messaging angle that can set you apart (that you’re probably missing today)
Turn Your Website Into a Lead Machine
How to make sure your website clearly explains who you are, what you do, and why people should care
We get better when we’re together. Here are a few of our favorite presentations from ParkerGale’s Sales + Marketing summits.
How to Use The ParkerGale Sales Checklist
Want to diagnose what you have vs. what you’re missing on your sales team? This checklist can help you identify the gaps, prioritize what needs fixing, and help you keep it all organized in one place.
The Monthly Commercial Conversation
We talk about Sales performance every month. Here’s a primer on how to have a great Monthly Sales check-in - and some of what you can expect from us.