This is our Product Management Hub where we build and share content about how to build products that matter that ultimately drive growth.
When we listen to the market and build products that matter, we ultimately grow faster.
Listen. Build. Execute. At ParkerGale portfolio companies, our product strategy is our corporate strategy. In order to build products that matter, we need to listen to the market and execute well on our product strategy.
Listen.
Product-led growth starts with listening to your customers, prospects and the market.
Build Your Ideal Customer Profile
“Nail a Niche” by analyzing your current customers and choosing the best - the ones that buy quickly, happily, and lucratively
Win / Loss Program
Capture rich market insights from customers and prospects who recently evaluated you to help you better improve messaging, sales process and product roadmap
Net Promoter Score (NPS)
Gather valuable feedback from your customers in a simple metric to help you prioritize, focus, and increase customer loyalty
Build.
Work collaboratively across your org to build products that delight your customers.
Product Strategy Reviews
Overview of how PG works with our portfolio companies to align on the vision, product strategy and roadmap.
Collaborating across the organization
Product is one of the most cross-functional orgs in a business. How do you collaborate, align and obtain buy-in with all the other functions such as sales, marketing, customer success and others?
Execute.
Build a go-to-market plan for your product to drive growth.
Build Your Ideal Customer Profile
“Nail a Niche” by analyzing your current customers and choosing the best - the ones that buy quickly, happily, and lucratively
Pricing
How to think about building a value-based pricing strategy for your product
Nail Your Competitive Positioning
What problem does your product solve? How do people fix it today? What are you better/ Answer the simple questions that help customers “get what you do.”
We get better when we’re together. Here are a few of our favorite presentations from ParkerGale’s Tech Summits and cross-portfolio webinars.
(MORE VIDEOS COMING SOON)
PG Open Source Architecture Discussion
ATP and IPRO teams discuss the benefits and challenges of using various Open Source Architecture in a product environment. They do a deeper dive into Apache Solr, Apache Camel, Maria DB, Prometheus and Grafana.
Andy Hunt - GROWS Method
Hear the talk from our 2020 Tech Summit. Andy Hunt was one of the 17 authors of the Agile Manifesto and author of “The Pragmatic Programmer.”
PG UI/UX Discussion
ATP and IPRO UI/UX teams a discussion on recruiting and scheduling participants. They cover resources to get started, how to conduct session, maintaining on-going relationships and building a user testing bench.