(1) Sales is a math problem. To avoid a reactive revenue cycle, work backwards from your ARR targets to understand what you have to do today to hit next quarter’s revenue target.
(2) Understanding your historical data is key to this analysis - and that starts with solid data in the CRM.
(3) Once you’ve figured out how many leads you need to hit your ARR targets, you can also go deeper to set individual rep or BDR meeting, call, or activity targets.