(1) Building a landing page that converts starts with nailing the basics. Start with solid (and simple) navigation, page length, hero images, and headlines before delving into more complicated design choices.
(2) ChartMogul’s study on SaaS landing pages is a few years old, but still has great insights. Their collection of the top SaaS landing pages is great inspiration for any marketer.
(3) Don’t forget about social proof. Including customer testimonials, links to case studies, and customer logos helps remove hesitation and promote confidence from prospective customers. Don’t skip it.